Georgia’s TbilisiTo increase Georgia’s tourism reputation in the US, UK, and Germany, the Georgia National Tourism Administration has started a new international marketing campaign in partnership with media brand Beautiful Destinations and travel behemoth Expedia.
The campaign, which showcases Georgia’s natural beauty, historic landmarks, wine regions, and rich culinary traditions to millions of prospective tourists worldwide, is one of the state’s most comprehensive outreach initiatives in recent years.
Expedia Highlights Georgia s Top Attractions
As a result of the collaboration, Expedia has established a dedicated Georgia travel hub that now includes:
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In-depth
travel guides
- Hotel and accommodation listings
- Trip planning tools
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Features on
resorts, UNESCO World Heritage sites
, and local culture
Key features that Georgia believes will appeal to both eco-tourists and cultural travelers are the ability for visitors to plan tours directly, including stays in wine-growing regions, Black Sea resorts, and mountain towns.
Massive Global Reach Through Digital Platforms
The campaign makes use of Beautiful Destinations, a travel media firm with over 50 million followers on social media sites like Instagram, YouTube, and TikTok, in addition to Expedia’s 46 million monthly customers.
Their visual narrative will center on:
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Traditional winemaking methods
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UNESCO-recognized sites
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Gastronomy and street food
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Seasonal
festivals and local experiences
According to the Tourism Administration, this collaboration is a component of a larger initiative to promote post-pandemic tourism recovery and increase the number of foreign visitors.
According to a statement from officials, this campaign demonstrates Georgia’s dedication to updating its international image and enticing tourists to take advantage of its many offerings.
You can get more information on 1TV.
Have you been to Georgia or do you intend to discover its historical areas and cuisine? Contact the Saluda Standard-Sentinel travel desk with your wish list or travel advice.
